Content Editor | Digital Presence Manager
Instagram Campaign: Deeper Love Screenings across the US.
A Deeper Love made its premiere in 2025 across many film festivals. This film spotlights the extraordinary life of trans and LGBTQIA+ icon Peppermint. I teamed up with Peppermint to build a month-long campaign across stories, feed posts, and reels.
Stories
Reels
Posts
In 2024, Peppermint received the Trans Vanguard Award at the ReachLA Gala, delivering a powerful and unforgettable speech. To maximize its impact, we edited the speech into standalone clips, combined with event coverage and red carpet interviews. This campaign reached 1,629,700 views on Instagram.
Following Peppermint’s appearance at 2024's ACLU Rally at the Supreme Court, she was invited to join CNN’s NewsNight with Abby Phillip alongside trans activist Shane Diamond. After the interview aired, Peppermint wanted to expand on a few thoughts she didn’t have time to fully address on live TV. Together, we created a series of clips blending moments from the interview with her post-show reflections. This campaign reached 266,800 views on Instagram.
